problem:
EVERS: a brandless, L.A + NYC based photographer and video director - immersed in the alternative music and fashion scene; collaborating with prolific musicians and brands such as Travis Scott, Kendrick Lemar and Nike
instagram
solution:
A light-touch design system that embodies EVERS’ bespoke approach to each project, in the form of an illustrative ambigram* style
wordmark.
I wanted this approach to feel like a signature, something that can sit beside their work and elevate it - enabling their practice to speak for itself.
*a wordmark that reads identically when rotated a complete 180 degrees
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