(noun)“a naturally forming defensive plating...”
problem:
Rugged audio equipment - a field plagued with products for the construction industry, hiking enthusiasts, and landfill-ready rubberised bluetooth speakers. With the resurgence of physical media and more intentional music listening: Scute’s mission is to make products that can adapt to true daily use, beautifully.
solution:
Crustaceans: elegant, tough, and utilitarian. Although ‘Scute’ by definition refers to a more abstract idea of a shell - these arhtropods lay a unique and bold foundation for messaging and design.
By avoiding direct photographic depiction of product lines in marketing and packaging, a cryptic intrigue is born in the curious observer.
(amplifier SC-A1 packaging)
(‘claw’ campaign)