problem:
Rising to fame; talented Manchester-based
DJ SHERPA lacked a defining aesthetic direction amidst the cities thriving nightlife and rave scene. Despite their rapidly growing reputation, promotional efforts were crying out for cross-platform visual cohesion.
instagram
solution:
A versatile, compact identity that draws inspiration from amorphous repeat-patterns that defined turn of the century Japanese rave culture. This modular system remains legible and immediately recognisable across high-energy digital displays and sporadic print scenarios.
(full-colour logo)