wya? (text-speech):“where you at?”
problem:
A Forbes 30-under-30 endorsed app; with a mission to empower vulnerable concert, festival, and event goers by helping them unite with their friends using low-signal ‘ping’ technology. With no clear visual direction, the app has struggled to gain traction and momentum despite this newfound attention.
solution:
Fun, clarity - and most importantly, sincerity - are the focus of this scheme. The starkness of traditional safety-centric design language was likely to alienate nightlife users, so it was imperative that designs still felt bold and playful while walking this delicate line of reassurance.
The intentional simplicity of wya’s core symbol serve the foundation for a greater movement; a potential for immediate recognisability when displayed at key venue landmarks such as
bars or safe-spaces.
(WYA touchpoints)
‘wya?’ app concept by Tamzin Lent.